Expanding the nutritional value of its breakfast offerings, PepsiCo India, launched Quaker Oats Muesli. The product is available in two variants: the Fruit & Nut variant and the Berries & Seeds variant.
Sonam Bikram Vij, associate director and Category Lead at Quaker, PepsiCo India, said, “This launch marks our entry in the ready-to-eat breakfast cereals segment. In the post-pandemic world, consumers are opting for healthier choices. In addition, they are also seeking convenience. With in-home consumption and convenience being the key consumer trends on the rise, we felt this was the right time to launch Quaker Oats Muesli.”
According to industry data, the breakfast cereal category in India is seeing a compound annual growth rate of 6-8%. The subcategory of muesli has emerged as one of the fastest growing segments in the market with a 16-18% compound annual growth rate. Muesli has an estimated market size of $36 million and constitutes 15% of the category.
A survey conducted by Euromonitor International and Quaker, to better understand the overall well-being of Indian consumers, highlighted that since the pandemic, over 90% of respondents have started adopting habits that support healthy ageing. The study indicated that over 70% of respondents have improved their nutrition intake, with 44% consuming vitamins or supplements daily.
