As a result of double-digit growth reported by its Indian subsidiary, U.S. cereal maker Kellogg is planning to increase its investments in India, as well as setting up its first R&D facility in the country, according to a report in the Times of India.
It plans to establish its third facility in India within three to four years, and has chosen Taloja, near Mumbai as the location for its R&D center which will focus on developing products that more specifically cater to the Indian palate.
Gama reports that John Bryant, chairman & CEO of Kellogg said, “In the last 12-18 months, we invested about $100 million in India, which gives the potential size of opportunity here.” The company is planning to enter the ready-to-eat snacks market in India as well, and Bryant added, “In the next several years, we could have a big footprint in snack as well as cereal. We could be much bigger in India across the entire portfolio.”
