The reporter picked up on a point that that I often emphasize with clients. In dealing with India, there’s always a twist.
- India was the first market where Western Union decided to localize/translate it’s logo.
- India was the first country where Amway decided to sell multiple sizes of its mainstream products
- India was the first country where one of major clients decided to setup a local processing facility
- India was the first overseas country where IBM chose to hold its annual stock analyst meeting (in 2006).
The laws of physics and markets still hold in India. But you need an India expert at times to tell you what’s different and where it the difference matter to your business.