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Demand for Dark Chocolate Grows in India

Demand for Dark Chocolate Grows in India

The total size of the Indian chocolates market was about $2 billion in 2022. According to Euromonitor, it is estimated to grow to $2.9 bullion by 2027.

According to industry analysis and consulting firm Mordor Intelligence, the Indian chocolate market is witnessing a high demand for dark chocolate.

California-based Dr. Bharat Rakshak says high-quality dark can provide antioxidants and potentially boost moods due to compounds such as flavonoids and theobromine that are higher in dark chocolates as compared to milk chocolates.

“It [dark chocolate] has anti-aging properties, and has also been shown to have a number of other health benefits, including improved heart health, reduced inflammation, and improved cognitive function,” he adds.

A number of Indian brands now produce high-quality dark chocolate. Jayen Mehta, managing director of the Gujarat-based Amul brand, says, “Amul has pioneered the dark chocolate revolution in India. We have a range starting with 55% dark and moving up to 75%, 90% and 99% dark. We have a wide range in flavors and due to this, the category is growing in India.”

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Chocolate is a superfood when it is unprocessed,” says Professor John Dumay, Macquarie Business School, Chocolate Scorecard researcher. He notes, “Commercially, the best is dark chocolate of 70% or greater cocoa. The more it is processed and mixed with other ingredients, the less of a superfood it becomes.”

Last updated: December 26th, 2025

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Amritt Inc. is a management advisory service facilitating trade between the world and India. Amritt was founded in 2003 and since then it has provided guidance to western companies in entering new markets, global strategy execution, finding and managing supplier partners, and establishing overseas offices. Our primary focus is in helping American, Canadian and European executives to attain success in India.

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