Coca-Cola India will restructure its business to achieve its annual sales target of $2.5 billion by 2020. The company, that currently distributes its products through two million outlets across 25 Indian states, aims to launch one million new outlets in the next few years. Plans also include the setting up of the Premium Division to service customer requirements around niche and premium beverages – “Smart” Water, frozen fruit desserts, mixers and tonic water, and amalgamating the existing Alternate Beverages Division to the mainstream distribution system.
The company will now operate through seven zones, instead of the current five, and “will have a leaner corporate office and a much strengthened sales and supply-chain organization,” a company release said, per Business Standard.
“It was very clear from our research, conversations, and market data that today we are not structured in a way that allows us to fully leverage our scale and market capabilities,” Hindustan Coca-Cola Beverages chief executive Christina Ruggiero said.