With the Covid19 pandemic middle-class households in India have cut back on the usage of maids, housekeepers and other household help. This is driving up the sales of several consumer durables such as household appliances. Whirlpool. Samsung, LG and Bosch are happy. The dishwasher has now become an actual category,"...
Whirlpool India's Ace Washer wins Edison Social Impact Award
The Ace semi-automatic clothes washer designed in India won an Edison Award for innovation this year. Designed for tight spaces in Indian homes, it is fitted with big wheels so that the consumer can easily move the machine around making it more robust and stable. A handle makes it possible...
Whirlpool Applicance Sales in India continue to rise
Who says you can't beat the Chinese and Korean companies in mature categories? Look at Whirlpool's spectacular run in India. The American company known for washing machines and refrigerators reported a 32 per cent sales increase in India in the six months ending September 2010. Profits of their India company...