Headquartered in Hyderabad, India, and Dubai, BIA Brands made a significant move into the Indian skincare market with its acquisition of Mumbai-based Asa Beauty, a brand known for its natural, vegan, and cruelty-free makeup products, for an undisclosed amount, to expand its foothold in the beauty and personal care space....
India’s BIA Brands Expands Into Skin Care
Hyderabad India, and Dubai-based BIA Brands acquired Mumbai-headquartered skincare brand TrueKind, marking its debut in the skincare industry as it builds a portfolio of Indian consumer brands. Founded in 2021 by Keshav Biyani and Prabhu Karthikeyan, TrueKind offers a range of skincare products including moisturizers, cleansers, toners, oils, and masks....