In India, Starbucks Localizes, Aims to Enter Tier-II Cities

Tata Starbucks Private Ltd., the equal joint venture between Seattle, Washington-based Starbucks Coffee Company and India's Tata Global Beverages Ltd., will focus on regional culinary innovations and expanding its market to tier-II cities of India. Since starting operations in the Indian market in October 2012, it has a total of...

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