Schwarzkopf, the hair care brand owned by Henkel, a German multinational, has embarked on a marketing initiative that they call the "Color Caravan." This traveling activation aims to encourage consumers across India to try out Schwarzkopf's extensive range of hair color products. The Color Caravan will visit various cities throughout...
Revlon Bets on Professional Care Growth in India
Revlon, based in New York, will start selling professional care products in India in 2015 and take on global rivals such as L'Oreal, Schwarzkopf and Wella Professionals. The company estimates the market for professional products to be $200 million. These products, used by beauty salons and parlors and also retailed...