Cincinnati, Ohio-based Procter & Gamble announced that it will source as much as $30 million from women-owned businesses across India in the coming three years. The move aligns the company’s global commitment to building greater gender equality with the United Nations’ sustainable development goals. Working in partnership with WEConnect International...
P&G's Gillette Rebounds from Flop in India
Gillette, a unit of Procter & Gamble, sells an India-specific razor, the Guard for 15 rupees, or 34 cents, and each razor blade is just12 cents. Guard has grown share faster than any other P&G brand in India. And Gillette's market share for razors and blades in India has grown...
Innovative Razor creates surprising avalanche
In 2010, Procter & Gamble launched the new razor “Gillette Guard.” The razor is priced at $0.34 while the blade costs $0.11. In order to come up with the new product, a team from Procter & Gamble was sent to India to conduct ethnographic research such as in-home visits and...
Ashland opens specialties technical center in Mumbai
Global specialty chemical company Ashland has set up a technical research and development center Mumbai to support producers of personal and home care products in India and southeast Asia. The facility will focus on bringing new personal and home care innovations to market and providing technical support that may be...
Procter & Gamble's India unit grows 21 percent!
Procter and Gamble Co.’s publicly listed subsidiaries in India have done well in the June 2012 quarter to support the company’s 21 percent organic sales growth. Organic growth strips out the effect of foreign exchange and acquisitions on growth. India saw the highest growth among the BRIC countries for P&G,...