Affordable smartphones in India, and the growing consumption of mobile data is decreasing the growth prospects of consumer goods companies, reports the Wall Street Journal. Consumer product companies are now changing their marketing strategies to deal with this new phenomenon. Small-time grocers now "recharge" prepaid mobile phone plans for any...
Personal Care Cosmetics Market Booms in India
According to the India Cosmetics Market Outlook 2021, India’s cosmetic market has been growing at a compound annual growth rate of 17% over a five-year period. Due to the increase in standards of living and changing lifestyles, the demand for cosmetic products is increasing rapidly providing an impetus to India’s...