Sears is probably attracting a cross-section of Indians living in small town America and non-Indian women who are looking for new trends said Gunjan Bagla managing director of Amritt Ventures a consulting firm that works with Indian and American companies.
“It is a substantial enough niche market for Sears” Mr. Bagla said.
So far the new venture has not translated into standout numbers for Indian Selections and the partnership has proven less lucrative than the company’s eBay store and own Web site which have remained stable through the recession. Nor has it significantly helped financially troubled Sears which has announced plans to close between 100 and 120 stores this year.
Mr. Bagla predicts the Sears line will have little impact on the larger industry including the online traders and Indian manufacturers who still rely on weavers and artisans in cities like Banaras. But he sees a future in the United States for the garment itself.
