Jaguar Land Rover (JLR), the British luxury carmaker based in Coventry, England (and owned by Tata Motors of India) , will bring its first electric vehicles to India in 2027. The lineup includes the Range Rover Electric and the Range Rover Sport Electric, BusinessLine reported, citing Rajan Amba, managing director and chief executive of JLR India.
JLR India sells no electric vehicle now. The company will import the electric models at first to test demand, Amba said. It will also introduce the new Jaguar GT in 2027, with the launches spread out over time. “Certainly we see India as a growth market. That’s for sure,” he said.
“Electric is the way forward,” Amba said. Growth in India’s electric vehicle market over the past year, in both premium and more accessible segments, encouraged the company. “For us, it’s been on the cards as a global company. There was always a plan to launch electric, and I think the timing for us is going to be good,” he said.
Charging and resale value still weigh on buyers
Amba said it is too early to judge how buyers in India will respond, because JLR enters the segment. Charging infrastructure and resale value remain concerns. “There’s a lot of infrastructure work to be done. There’s a lot of peace of mind to be given to customers in terms of charging infrastructure, in terms of resale values, etc., but all of that has been improving, infrastructure-wise, resale value-wise,” he said. He credited better infrastructure and measures by India’s central and state governments, including incentives for electric cars.
More showrooms, and lower prices after the trade agreement
JLR expects to have forty retail outlets in India by the end of 2026, up from twenty-five a year earlier. Amba said the wider network and competitive prices will support growth. Order books remain healthy and monthly orders are strong, according to the report.
The free trade agreement between India and the United Kingdom has already lifted demand. JLR cut prices on some models after the agreement, and Amba cited one vehicle whose price fell from $453,000 at current exchange rates to $373,000. He cautioned that the company needs a full twelve months of sales at the new prices before it can measure the effect.
Local production is the other part of the plan. Amba expects orders for the Defender to grow 20% from current levels because of localization, and JLR plans to pass the savings on to customers, as it did when it localized the Range Rover.
Why this matters
JLR follows a sequence that American companies selling premium products in India will recognize: import first to test demand, widen the retail network, and build locally as volumes grow. The trade agreement with the United Kingdom also shows how quickly a tariff cut can reach showroom prices in India.
