Industry: Personal Products
Colgate-Palmolive: Colgate is a household name in India, 1 of 2 toothpaste users in India use Colgate. Its success comes from strategic initiative like targeting oral hygiene in schools. In order to increase the popularity of toothpaste, Colgate had offered free toothbrushes and small volumes of cheap samples. Nurturing and retaining talent, using IT to enhance business processes, and simplifying the supply chain are also some factors to success.
