Industry: Beverages
Knowing how price conscious costumers in India are, Coca Cola has made their products cheaper in India, a bottle costs US $.1. In order to attract customers coca cola created a diverse product portfolio consisting of soft drinks, fruit juice, powdered soft drinks, bottled water, coffee, and tea. They also went through a intensive brand building program, using Indian’s affinity to cricket and movies, Coca Cola used movie stars and cricketer to promote their drink.
Last updated: December 16th, 2013
