Procter & Gamble India announced a $26 million ‘P&G Technovate Fund’ to strengthen its capabilities by leveraging innovative technology and also drive innovation across various verticals. This Fund is in addition to the $170 million that P&G India has already committed over the past four years through its initiative vGrow.
LV Vaidyanathan, CEO, and managing director, P&G India Subcontinent said,”We have set up the ‘P&G Technovate Fund’ to collaborate with external partners who understand and specialize in technology, are operating with a digital-first mindset, and are constantly bringing innovation in the industry. We are confident that through these partnerships, we will be able to better serve our consumers, customers, partners, and communities.
The company aims to focus on brand building and awareness, consumer research, go-to-market, supply chain, as well as areas such as digital analytics, transportation and warehousing, sustainability, and the future of payments.
LV Vaidyanathan, CEO, P&G IndiavGrow is P&G’s first-of-its-kind platform to identify and collaborate with businesses and individuals offering industry-leading solutions. Through this platform, P&G engages with over 2,300 suppliers including start-ups, small businesses, and large organizations from a wide range of industries and services – from creative agencies to technology partners to material suppliers.
Last updated: December 26th, 2025
