India’s wearable market registered another record quarter, shipping over 37 million units in 3Q22 (July-Sep), a growth of 56.4% year-over-year, according to recent data from the International Data Corporation (IDC). The first nine months of the year (Jan-Sep) have seen 75-million-unit shipments.
Per IDC, smartwatches (basic and advanced) remained the fastest-growing category crossing the 12 million shipments mark in a single quarter, a growth of 178.8 per cent (year-over-year).
| Product Category Market Share, Year-over-Year Growth 3Q22 (Shipments are in thousands of units) | |||
| Product Category | 3Q22 Shipments | 3Q21 Shipments | Year-over-Year unit change (3Q22 vs 3Q21) |
| 1. Wrist Band | 142.0 | 737.9 | -80.8% |
| 2. Smartwatch | 12,005.5 | 4,306.6 | 178.8% |
| 3. Ear Wear | 25,039.1 | 18,738.8 | 33.6% |
| Total | 37,186.6 | 23,783.3 | 56.4% |
| Source: IDC India Monthly Wearable Device Tracker, November 2022 | |||
Imagine Marketing also known by the brand name boAt, is the 5th largest wearable brand in the world and boasts a 2.6% market share only behind Apple, Mi, Huawei and Samsung. The company is the No.1 audio brand in India with a 37% market share.
As we exit 2022, IDC estimates India to surpass the USA, to become the second-largest wearables market globally behind only China. Additionally, with local manufacturing scaling up, vendors are partnering with Indian ODM’s to take full advantage of government incentives, leading to 30%+ “Made in India” units by the end of 2022,” says Upasana Joshi, Research Manager, Client Devices, IDC India.
Last updated: December 26th, 2025
