Pittsburgh, PA-based consumer electronics brand Westinghouse Electric Corporation announced its launch of a range of TV sets in India.
In collaboration with its Indian licensing partner Super Plastronics Pvt Ltd., Westinghouse launched five ‘Made-in-India’ TV models with hopes to gain a market share of 3-5 per cent by the end of next year. Per the licensing contract, Westinghouse’s manufacturing, branding, designing, packaging, and retailing supply chain will be handled by its partner.
Currently, Westinghouse has entered the affordable segment of the smart and non-smart LED TV segment. The products will be exclusively available on the e-commerce platform, Amazon. The entire range of Westinghouse TVs will be manufactured in India at Super Plastronics‘ three manufacturing plants located at Noida, Una, and Jammu.
Last updated: December 26th, 2025
