The last quarter of 2020 saw e-commerce order volume growing by 36 percent in India with the Personal care, Beauty and Wellness segment being the biggest beneficiary, according to Unicommerce and AT Kearney.
While consumers in major cities in India were drawn to online shopping a few years ago, 90 percent of the recent growth is driven by expansion in Tier 2 and Tier 3 cities. Much of this growth was driven by the Covid-19 pandemic but some of these changes are likely to be permanent as consumer get hooked on the far larger selections available online.
Last updated: December 26th, 2025
