Canadian Shoe retailer Bata India is realigning its retail strategy. With digital as the focus, the footwear company is beefing up offerings on its own website, Bata.in, and looking at alternate channels such as WhatsApp to connect with customers. The easing of the pandemic lockdown, the company claims, has brought back 60 percent of the retail traffic in tier II cities and beyond; in the major cities, however the company is banking more on e-commerce.
Bata India, which currently gets 7% of its sales from online channels, including marketplaces and its own website, is targeting digital novices as well as digital natives under its new strategy. For digital-savvy customers, the company has scaled up its inventory and is delivering to more than 1,300 cities. “We had introduced apparel under the Power brand a few months ago in select stores. Now, we have launched it online, too,” says Anand Narang, Vice President of Marketing for Bata.
Last updated: December 26th, 2025
