The Indian dietary supplements market is expected to grow at 20% annually until 2023; vitamin and mineral supplements form a major chunk of the market in India with a share of 40% and herbal products are the second-most popular category with a share of 30%. According to an article in Entrepreneur, here are four relevant trends in today’s India
It’s All About Customer Trust: A large number of competitors are doing the rounds within the online and offline marketing space. You have to bank on customer loyalty if you want to make your presence felt.
Awareness is Key: Merely developing best-in-class health supplements isn’t enough. You need to have an impressive and engaging marketing strategy at your disposal in order to attract customers. This can be ensured by providing customers with more information.
Making it Convenient to Consume: Convenience is an important aspect that needs to be taken into consideration; for example, health-supplement users in India prefer capsules that can be swallowed with ease and are bound by dosage.
Competitive Pricing: If there are already 20healthcare supplement providers, people won’t buy from you, unless you provide the same supplement (which is available at 10 different outlets simultaneously) at a relatively reasonable price.
Last updated: December 26th, 2025
