Apple, Inc is finally giving customers in India the ability to order customized versions of iMac, MacBook Air, Mac Mini and other Mac computers according to TechCrunch.
Customers in India can now request specific custom needs such as additional memory, storage or a more powerful graphics card when they purchase a computer. Customers in India, a key overseas market for American technology giants, have long requested this feature, which Apple offers in several regions. Prior to this, Apple only offered select variants of its Mac computers in India and gave no option to customers to ask for specific upgrades. Those interested can get in touch with their local Apple Authorized Reseller to discuss the various upgrade options, pricing information, and to place the order. The options are also listed on the Apple India website.
The new move comes as Apple prepares to launch an online store and open its first brick-and-mortar retail store next year, as chief executive Tim Cook revealed earlier this year. The company is still on track to launch its online store in India this year despite the coronavirus outbreak,
Last updated: December 26th, 2025
