Netflix will expand testing of mobile-only plans into fresh markets, after racking up better-than-expected subscription numbers in India during Q3. In an earnings statement, the company said it aimed to attract more mobile-only users by simplifying sign-up procedures. Looking to capitalize on the success in India, Netflix also plans to increase the amount of content produced in the country.
“Our approach with pricing is to grow revenue and so far, uptake and retention on our mobile plan in India has been better than our initial testing suggested”, Netflix said. “While still only a very small percentage of our total subscriber base, we’re continuing to test mobile-only plans in other markets.”
Last updated: December 26th, 2025
