New York-based retail tech marketing company Bluecore Inc., announced the acquisition of Noida-based startup Betaout a customer intelligence and marketing automation platform for e-commerce companies.
Fayez Mohamood, CEO and co-founder of Bluecore said, “Betaout brings expertise in channels beyond email, like Facebook, onsite, mobile push, SMS, that are critical to the future of the retail marketing tech stack. ”
In early October, Bluecore announced the opening of an office in London as part of its international expansion. The company claims that it enables retail brands to achieve growth without using third-party consumer data and cookies.
Last updated: December 26th, 2025
