New Albany, Ohio-based Bath and Body Works partnered with Mumbai-based Major Brands, a franchisee for premier international fashion brands in India, and will set up its first two stores in the Delhi-NCR region. The initial roll out is set for ten stores, of which half will be operational by December 2018. These are stores will be company owned company operated.
Tushar Ved, president of Major Brands India Private Limited, said that there were 1400 SKUs of the brand. However, they will first introduce 600-700 SKUs and keep on adding the rest over time. “We also do ranges specific to occasions such as Halloween, Christmas etc.,” he noted.
“The in-store experience is also very important for us. We want people to come and visit our stores. Though I do see the potential in the online channel, but for now, the focus is on offline retail experience. Going online would be second stage for us,” he explained.
Last updated: December 26th, 2025
