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Netflix Aims for 100 Million Subscribers in India

Netflix Aims for 100 Million Subscribers in India

Speaking at the Economic Times Global Business Summit in New Delhi at a panel entitled “The Future of Entertainment,” Netflix CEO Reed Hastings said, “Given the consumer base, the next 100 million [subscribers] for us is coming from India.” He added that the country is “the most phenomenal example anywhere in the world of low Internet costs and expansion of 4G. We didn’t see that coming and we just got lucky on that one.”

Netflix

India has an estimated 155 million pay TV subscribers, and Netflix is available for a monthly subscription of $7.80 to $12.30. According to Media Partners estimates, India currently has just over 500,000 subscribers and by 2020 this figure could well reach 2.5 million.

Last updated: December 26th, 2025

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Amritt Inc. is a management advisory service facilitating trade between the world and India. Amritt was founded in 2003 and since then it has provided guidance to western companies in entering new markets, global strategy execution, finding and managing supplier partners, and establishing overseas offices. Our primary focus is in helping American, Canadian and European executives to attain success in India.

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