Germany-based manufacturer of refrigeration and cooling appliances, Liebherr, invested $75 million to set up a manufacturing unit in Aurangabad, India, and plans to roll out a new line of refrigerators in May. The Libherr group evaluated other countries including Europe, Brazil, China and Russia before finalizing its India launch. According to Steffen Nagel, the company’s managing director for sales, India’s rising household income, improving living standards, and product penetration for cooling appliances which is at around 35% are all factors that make the group confident about success in this country.
Roman Schafer, Liebherr Appliances Business Development executive said, “Our first phase of production is designed to have a production of 500,000 units, and this is going to happen in next five years.” He added, “Everything will be locally produced. We have a local sourcing strategy and only those components will be imported which are not available here.” Schafer disclosed that in the second phase of development Liebherr will export some of its products to neighboring countries.
Last updated: December 26th, 2025
