The newly appointed Adobe, South Asia, Managing Director, Kulmeet Bawa said in an interview with the Economic Times, “We took the e-commerce sector, which was a low-hanging fruit for us, and signed in the players like Flipkart, Snapdeal and other big names. We then started replicating the same model to the next layer. We also did the same with telecom companies and media companies.”
On Digital Marketing, Bawa says that the simple strategy Adobe conceived three and half years ago which was to choose the top verticals, pick up the big names in each of these verticals, and start replicating across sectors has worked phenomenally well.
Driven by its proprietary Creative Cloud subscription, Adobe last week declared its second-quarter results where revenue rose 20.4 % to $1.40 billion. Revenue from the digital media business alone jumped 26 % to $943 million. “What is important to note is that 81 % of the company’s revenue is recurring in nature. Asia-Pacific contributes to about 14 % of the company’s revenue and India is one of the fastest growing markets in the region,” says Bawa.
Adobe forecast third-quarter total revenue of $1.42-$1.47 billion, which would mean a year-over-year growth of 16.4-20.5 %. Adobe will now focus on newer areas such as banking, financial services and insurance, Bawa added.
Last updated: December 26th, 2025
