According to an IAMAI-IMRB report titled Digital Advertising in India, the country’s digital advertising market is projected to grow at a CAGR of 35 percent to reach $1.25 billion by the end of this year.
Since 2010 this market has been growing steadily, in 2016 dollars:
2010-2011 — $156 million
2010-2011 — $156 million
2012-2013 — $320 million
2014-2015 — $837 million
In terms of volume, e-commerce led the digital advertisement spends with $151 million followed by telecom $ 105 million, banking, financial services and insurance $ 120 million and FMCG $105 million, the report by Internet and Mobile Association of India (IAMAI) and IMRB International said. Money Control reports that banking, financial services and insurance sector spent a higher share of its advertisement expenditure on digital compared with other verticals with 40 percent of its overall advertising spends going towards digital. This was followed by e-commerce (26 percent), telecom (25 percent) and travel (25 percent).
Last updated: December 26th, 2025
