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Jones Apparel to increase India sourcing by $21 million

Jones Apparel to increase India sourcing by $21 million

Jones Apparel Group is a $3 billion company, whose brands include Nine West, Gloria Vanderbilt, AK Jeans and more. While 80% of the sourcing for its $800 million  Jones Jeanswear Group is in jeans, the remaining 20% is for women’s tops. Within the top section, of which Vikram Rawal, Director of Production, is the head, India scores high with 80% share in total business. “Ladies blouses are a strong category from India and with the type of value addition that Indian exporters can do, the country is certainly a major sourcing destination for us,” says Vikram. Sourcing from India for the past 10 years, the Division is doing business worth  $85 million from the country of which 80% is in tops. He expects to increase India sourcing by 25 percent according to a story in Apparel Resources.

Vikram’s division is sourcing a major chunk in woven tops, mostly working with exporters from the Delhi-NCR region.  The division also sources some knitwear for its Erika and Energie brands. The quantities which the company offers is good – for brands the average quantities are 5,000 – 7,000 pieces per style and for private labels they are between 20,000 – 40,000 pieces with some orders as high as 200,000 pieces.

Last updated: December 26th, 2025

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Amritt Inc. is a management advisory service facilitating trade between the world and India. Amritt was founded in 2003 and since then it has provided guidance to western companies in entering new markets, global strategy execution, finding and managing supplier partners, and establishing overseas offices. Our primary focus is in helping American, Canadian and European executives to attain success in India.

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