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Joy, Joy Joy

Joy, Joy Joy

If you travel to north India in March, look up your calendar for the date of the full moon or for the Jewish festival  of Purim.  That generally coincides with the festival of Holi, celebrate over two days. The first night is a bonfire to mark the death of the demoness Holika. On the morning of the second day, people have a gala time  by coloring each other with dry and water-based hues. It can’t be readily described in words. Boston.com did a great job in pictures, take a look here.

Last updated: December 26th, 2025

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Amritt Inc. is a management advisory service facilitating trade between the world and India. Amritt was founded in 2003 and since then it has provided guidance to western companies in entering new markets, global strategy execution, finding and managing supplier partners, and establishing overseas offices. Our primary focus is in helping American, Canadian and European executives to attain success in India.

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