The alcohol market in India is divided into four categories: Indian Made Foreign Liquor, Indian Made Indian Liquor, Beer and Wine. If you would like to learn more about the beer and wine industries in India, click here.
Indian Made Foreign Liquor:
India is a powerhouse in both the consumption and production of whisky. Indian whisky stands out in the global market with a unique production process that often differs from traditional whiskies. The majority of domestic Indian whisky is molasses-derived rather than grain-based.
India does also produce grain-based whisky. Among the notable producers is Amrut with their single malt whisky. Indri, an Indian brand launched in 2021, earned the title of “Best in Show” from the Whiskies of the World Awards in 2023 with their Diwali Collection. The country’s diverse whisky industry includes renowned brands like Officer’s Choice, Royal Stag, and McDowell’s, contributing to India’s significant presence in the global whisky market. United Spirits Limited’s McDowell’s No. 1 is the most prominent whiskey. Its Royal Challenge and Bagpiper are also popular. Other prevalent whiskys include French Pernod Ricard’s Imperial Blue, Seagram’s Royal Stag, and Allied Blender’s Officer’s Choice.
Rum is the second most common spirit in India. India-based Mohan Meakin Ltd.’s Old Monk is popular. Gin and vodka also comprise the IMFL category, growing in demand. Bermuda-based Bacardi’s Bombay Sapphire gin and U.K.-based Diageo’s Smirnoff vodka are top imported products.
Indian Made Indian Liquor:
The Indian Made Indian liquor segment, more commonly known as country liquor in India, consists mostly of regional Indian drinks. Indian made liquor has different licensing procedures than Indian made Foreign liquor. Feni, a spirit made from cashews or coconuts, is produced exclusively in the western state of Goa. Palm wine, made from the sap of palm trees, is common in India. Arrack is another prevalent alcoholic drink made from coconut, sugarcane, or fruit sap. This category is mostly unbranded, locally distributed, and consumed by blue-collar and lower-middle class workers.
