In the big cities of India and China, people can’t help being social. Nearly everyone who uses the Internet there is also active on social networks, according to Forrester Research, and most of them do much more than read and watch what’s posted online. Three out of four of them write blog posts or upload pictures and music. Europeans and Americans seem to be equally passive: less than a fourth post any content at all. They use social media heavily, though: 86 percent among online Americans and 79 percent among online Europeans according to this report published in December 2011.
Last updated: January 17th, 2025
