Global Marketing Articles:
Below is a list of Global Marketing Articles and resources about that will help you to take advantage of global opportunities in order to meet your company’s objectives.
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Articles on Global Marketing
Market Research firm ACNielsen has released a report identifying 43 consumer product brands that have a billion-dollar global presence. The leading product categories were Tobacco, Snack Foods, and Pet Foods.
Games Now in Play by Gunjan Bagla
In this article, Gunjan discusses how marketers are using new technologies and larger bandwidth allocations to promote their brands in new and innovative ways. As an example, the ad agency, Massive, is now doing product placement in Video Games and has attracted clients like Paramount, Coca-Cola, and Honda.
Amritt partner Gunjan quoted in iMediaConnection
Gunjan is quoted in this article about a teaming of Warner Bros. and a P&G product site to promote a movie release to a select demographic of young girls.