Industry: financial services
Citigroup: Citibank was the first company to release credit cards, auto loans, home loans, personal loans, and Internet Banking. It has been so successful in India because it was one of the first to adopt the universal banking strategy. Some other factors for its success in India because they targeted customers using specific products, strong parental support, developing strong financial markets in India, and strong local management.
Last updated: December 17th, 2013
