Industry: Financial Services
American Express has been very successful in India because of their continuous launching of innovative products in the areas of credit cards and checks: Rupee billed personal card, rupee billed corporate credit card, Co-branded Cards, E-credit cards, etc. Another factor for its success is brand building through its logo and advertising.
Last updated: December 16th, 2013
Amritt Inc. is a management advisory service facilitating trade between the world and India. Amritt was founded in 2003 and since then it has provided guidance to western companies in entering new markets, global strategy execution, finding and managing supplier partners, and establishing overseas offices. Our primary focus is in helping American, Canadian and European executives to attain success in India.
