As of July 13, Facebook reported a total “potential audience” of 241 million active users in India, compared to 240 million in the United States, making India the largest audience country for the social media company.
The Next Web says: Facebook has achieved impressive growth in both countries since the start of 2017, but new figures suggest that active users in India are growing more than twice as fast as they are in the United States. Active users in India are up 27 percent in the past six months alone (+50 million), compared to growth of 12 percent (+26 million) in the United States over the same period.
Social media penetration in India remains relatively low, with just 19% of the country’s total population using Facebook in June, compared to 73% penetration in the U.S., and a global average of around 42%.
Men still represent three-quarters of India’s active Facebook profiles, and its gender imbalance in India is in stark contrast to its U.S. audience where 54% of the platform’s active users are women. Facebook’s active users in India also skew young, with more than half of the country’s users below the age of 25.