Globalization is Great


   
Amritt Inc -- India Market Entry Practice Amritt Inc





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Issue 117 MKT


  March 2012

In this issue:

Upcoming Business Webinars

Thursday, March 15, 2012

Selling to Businesses, Industry and Government in India

Marketing Consumer Goods in India

Asia Pacific Business Outlook Conference

Seminar: How to Profit from the most U.S. friendly of the BRICs

Monday, March 26th, 2012, 4:15 to 5:05 PM

More Info

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White Papers

Be sure to register on our web site so that you can download our White Papers, including

Selling to India

and more to be announced soon.

Register to download

Amritt:
The India Experts

Amritt is a management consulting firm advising North American and European companies how to increase revenues and reduce costs by leveraging the economies of Asia, specifically China and India. Amritt has worked with many well-known companies, including

Reckitt Benckiser • Woodward Governor • Agilent Technologies • Structural Integrity • Westinghouse Electric Co. • Paramount Farms • Danfoss • Covidien • Clorox • Vivendi • Midway • Kraft • Roche • Gojo • MEI

Selected Client List

Doing Business in 21st Century India

Doing Business in 21st Century India book

Amritt India expert Gunjan Bagla has created a book and DVD containing everything you need to know for your business to thrive in India.

More Info


India's CPG market will grow to $33.4 billion by 2015

cpg_brochure

Download PDF

Intrapreneuring to success in India

Mark Masten, VP of Global Sales at our client Paramount Farms, Inc, graciously spoke about their journey and success to a packed room of attendees at the February, 2012 dinner organized by TiE Southern California.

Paramount now has a factory in Gujarat, India. Amritt’s relationship with Paramount Farms began in 2006. 

Mark_Masten_Paramount

Marketing to India Recorded Webinars

Amritt experts recently offered webinars to help orient you to succeed in India. Listen to our following recorded Marketing webinars:

Increasing International Sales to India

India Market Entry News

View Latest news on India Market Entry

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The growing market in India continues to inspire American companies of all kinds to expand their presence in this country whose economy now exceed $1.4 trillion in gross domestic product.

It is not a surprise therefore, that U.S. Commerce Secretary John Bryson is leading a delegation of about 25 companies to engage with India’s trillion dollar infrastructure expansion.

In this issue we talk about the ongoing success of the top American automakers, General Motors and Ford, as they introduced new product lines at the Delhi Auto Show. We also highlight entrants in the medical device and hospitality business.

If you are keen to increase international sales, do consider attending our no-charge webinar on March 15, where you will receive a frank overview of the attractions and pitfalls of the business market in India. We will also answer your live questions about today’s issues and concerns.  Register here

On the other hand, if you don’t want to wait until March 15, you can contact us at usa@amritt.com or call (562) 402 4435 with your questions.

Smita Goel

Amritt, Inc., Cerritos, California
Market Entry & Growth Practice


Covidien May Acquire Medical Device Makers in India

Arjun Sarker -- Covidien Managing Director

Covidien, Inc.’s medical device business is looking for acquisitions in India.  According to Business Line, the company is also planning to set up clinical training institutes and acquiring manufacturing capabilities in the country in addition to ramping up its distribution channel in a bid to expand its reach to Tier 2 cities.

Speaking to Business Line, Arjun Sarker, Managing Director, Indian SubContinent, Covidien said, “We are looking at dramatically increasing our investments into three areas including training and education, mergers and acquisition and hiring best talent. We are looking at entities that will better our product portfolio or gives us cost benefits in terms of duty tariffs. India is a key focus area for Covidien globally.” 

The medical devices market in India is growing at 12 per cent a year and Covidien is hoping to grow 2-3 times as fast, for which it is putting in place a  new strategy:

“We have moved away from multilayered distributor network to single layer or direct selling to customers. This allows us to give customers affordability. So our volumes have grown this way. We grew from 30 to 200 partners covering defined territories. This is not enough and as we look at covering more territory we will ramp this up,” he said.  Covidien gets $1 billion from emerging markets and is now looking to double the revenues to $2 billion. “Emerging markets is one of the five growth pillars for Covidien and India is a key part of this,” said Sarker.

Learn more about this story. 


Live Webinar: Marketing to Businesses in India

Attend Webinar on Marketing to IndiaSmart American companies are looking beyond China for the next great market expansion. Among the BRIC countries, India’s business and industrial market is still a hidden gem to some players.  Companies such as Bechtel, Boeing, General Electric and IBM are already making billions in selling to India’s corporations, governments and non-profits.  The secret is that hundreds of smaller companies are drawing over 20% of their profits from India as well.

Should you expand your presence in India?

Should you enter this exciting but difficult market?

In this compelling one-hour webinar, the experts at Amritt will provide an overview of business opportunities from the top ten B2B sectors in India over the next decade.  You will understand why every U.S. President since Bill Clinton has traveled to India and why Commerce Secretary John Bryson is headed there now.

During the webinar scheduled for Thursday, Mar 15, 2012 from 11:30 AM - 12:30 PM PDT we will also bring to your attention major pitfalls to success in India and how to overcome them.  Register now. You can participate from the comfort of your own computer and there is no fee or obligation but space is limited, so register now.

Most of all, we will answer your live questions. Our seasoned experts speak from experience and from live and current knowledge of what is happening today in India’s business, industrial and government markets.

Who Should Attend?

Senior Marketing and Sales Executives at B2B product and service companies who wish to increase international sales substantially.

Thursday, March 15, 2012, 11:30 AM - 12:30 PM PDT

Register for this Webinar


h2 style="font-family: Verdana,Arial,Helvetica,sans-serif; margin-bottom: 5px; font-size: 14px; color: rgb(234, 63, 0); margin-top: 10px;">GM, Ford display new models at Delhi Auto Show Ford and GM at Delhi Auto Show

50 new models were on display at the biennial car exhibit in the nation’s capital in India in early January.

Ford unveiled its EcoSport SUV, which has a 1 liter EcoBoost gasoline engine, and will be produced in the country from later this year. The Detroit automaker featured global CEO Alan Mulally launching the new model which is aimed at developing markets and is a significant revamp of the unit currently available in Brazil. The restyled EcoSport has large wraparound rear window and oblique tail lights, as well as a distinctive oversized grille at the front. The redesign is based on Ford's new global platform, which will enable the automaker to roll it out quickly to an estimated 100 markets around the world.

General Motors displayed new versions of its Chevrolet Captiva and Tavera utility vehicles that will be sold later this year. GM also strutted the Sail hatchback built on a new global small passenger car platform that GM created especially for the world’s emerging markets. The front view features Chevrolet’s signature styling cues, including a dual-port grille adorned with a gold bowtie. The hood features cut-lines that provide a three-dimensional look.

Sail hatchback“The introduction of the Sail hatchback demonstrates our commitment to take advantage of the global resources of GM and our partners in India for India,” said Lowell Paddock, President and Managing Director of General Motors India. “The two products have been tailored for local market conditions and the need of local consumers for economical, user-friendly personal transportation.”

With its fuel tank placed in the middle of the car and short front and rear overhangs, the Sail hatchback maximizes interior space. The Sail is powered by GM India’s new Smartech engines,  and will be offered in gasoline and diesel versions.

Learn more about this story.


France’s Sequans, brings 4G to India

France’s Sequans, brings 4G to India

Paris-based telecommunications chip company Sequans Communications is entering India with an offering of fourth-generation chips for mobile and landlines. Its American competitors include Qualcomm, Intel’s Mobile Communications group, and Marvell Technology.

According to an interview in Voice & Data, its strategy is to bring multiple devices so that the early market for TD-LTE (a fourth generation data oriented technology for phones)  can be captured by nomadics using customer premises equipment (CPE), dongles that hang on notebook computers, and hotspots in busy locations such as airports, hotels, large companies, and conference centers.  “In India, huge volume deployments will happen in the second half of 2013, where we can see large additions in the market,” according to Venkatesan  Balakrishnan, country manager of Sequans India.

The company has 8 partners worldwide-Netcom, Gemtek and Telenet. Telenet Systems, an Indian player and Gemtek, a Taiwanese player is focusing on the India market and is designing consumer devices for the India market.  Sequans has also signed up with two more ODM partners and will announce their names in a couple of months.

Learn more about this story.


Bryson to lead infrastructure trade mission to India

Bryson to lead infrastructure trade mission to India

U.S. Commerce Secretary John Bryson will lead a delegation of 25 infrastructure companies on a business development mission. The trade mission will make stops in Delhi, Jaipur and Mumbai between March 25 and March 30. The US business leaders will meet Indian government officials, prescreened potential partners, distributors and licensees.

In its draft “Twelfth Five-Year Plan for 2012-2017”, the Indian government proposes to invest $1 trillion to upgrade infrastructure, almost double of what it had earmarked in the earlier Plan.  It is relying on private sector participation, including foreign investment, to fund half the massive expansion.

“Selling more made-in-USA infrastructure products to India will help US companies grow and hire more people while helping India meet its ambitious goals to dramatically improve it roads, railway and bridges,” added Bryson.

Trade officials told FirstPost that the U.S. delegation will focus on power, airports, toll roads, railways, ports and intelligent transport systems. The mission also includes firms providing project management and engineering services.

India needs to reform policies concerning project execution and long-term funding to fix its infrastructure, which is the biggest roadblock to its target of achieving a 9.5 percent annual growth during 2012-2017, Standard & Poor’s Ratings Services has said in a recent report.

Learn more about this story.


Best Western plans to set up 66 new hotels in India

Best Western plans to set up 66 new hotels in India

Best Western International Inc said it plans to set up plans to open 10-15 hotels per year in India over five year. It targets 66 new hotels in India through arrangements with Indian investors.

The company expects to secure 90 percent of the total investment of $302 million from individual investors, Sudhir Sinha, the chief operating officer of Best Western India. The hotel group now has 34 properties in India. Of these, 26 are operational and the rest are under construction.

"The hotels will be spread across the country ... with a special focus on key manufacturing and trading cities," it said.

Learn more about this story.


Former Pakistan Ambassador is Obama’s new envoy to India

Nancy Powell

Nancy Powell, Director General of the Foreign Service and Director of Human Resources in the Department of State is President Obama’s choice for Ambassador to India. The appointment of Powell, 64, former U.S. ambassador to Pakistan and Nepal awaits Senate confirmation.

The tough-talking Powell was posted in Islamabad from 2002-2004 when tension between India and Pakistan was extremely high in the wake of the terrorist attack on the Indian Parliament on December 2001.

Learn more about this story.

Amritt, Inc. | (562) 402-4435 | www.amritt.com/marketing