San Francisco-based Twitter launched a lighter version of its platform — Twitter Lite — in India. The browser-based product which uses 70 percent less data and loads 30 percent faster than the app, will also be available in Indonesia and Philippines soon.
“India is a critical market for us. It is among our top five audience markets and among the fastest growing. Our goal is to make Twitter available to everybody and we believe Twitter Lite will help in that direction,” Twitter managing director, Asia Pacific, Maya Hari told Press Trust of India.
Twitter has partnered with Vodafone to provide a customized timeline of top cricket related tweets via Twitter Lite to the telecom major’s 200 million subscribers throughout the T20 series of the cricket game season, reports Livemint. Cricket is the most popular sport in India.