Scrappy Cavin Kare battles Unilever and Procter & Gamble with innovation and nimbleness

Scrappy Cavin Kare battles Unilever and Procter & Gamble with innovation and nimbleness

Chennai, India based CK Ranganathan and the company he founded, Cavin Kare, became noticed first with the success of Chik shampoo in single-use sachets that cost  half a rupee.  Even today most shampoo sales in India are units sold at about 2 cents a piece.

As this feature story, shows Cavin Kare is a story of ongoing nimbleness, entrepreneurial vigor and the ability to learn from mistakes, quickly.  Ranganathan talks about using bicycle-based distributors, about outsourcing virtually all his production in the beginning and more. There are no money problems, only idea problems, he says.

What this means to Foreign companies

Success in India can give new meaning to the term “think out of the box.” Indigenous companies such as Cavin Kare, Marico, Nirma are success stories in the CPG/FMCG  business in India. But foreign companies such as Amway, L’Oreal and Avon have succeeded by other ways to think out of the box.

How we can help

Copying your China business is likely to fail in India and you can’t duplicate Cavin or Amway either. India demands a unique solution for many CPG companies. The experts at Amritt’s consumer practice can help you find how to develop the unique and phased path to success.


About Amritt

Who We Are

Small or big, your business will love our financial help and business consultations! We are happy when our clients are too… Actually, this is quite simple to achieve – because each time we help them in sorting out different accounting intricacies or save the day before filing the taxes, they are happy indeed! And so are we.   

We have over Twenty years of experience helping our clients succeed in India
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
India Business Guide
White Papers
Case Studies
Companies In India