Swedish beauty products direct seller Oriflame is upbeat after the recent guidelines issued by the government of India for the sector, and expects India to be among its top two markets in next five years globally.
Expecting a sales turnover of around $ 240 million in the next four years, the company believes that skin care and wellness will be its growth driver.
“We have been growing at 20 per cent yearly and we expect to keep the same rate,” said Juan Carlos Posada, Oriflame senior director for regional marketing, South Asia. “India is a huge territory and with more accessible technology and our focus on digital, we will be able to penetrate many places where we are not present now,” Posada added.
“We have been growing at 20 per cent yearly and we expect to keep the same rate,” said Juan Carlos Posada, Oriflame senior director for regional marketing, South Asia. “India is a huge territory and with more accessible technology and our focus on digital, we will be able to penetrate many places where we are not present now,” Posada added.
The company presently offers a product range of over 400 and most of them are in cosmetics, personal healthcare and wellness, reports the Economic Times.
