With a view to expand its service’s reach via direct-to-home and mobile platforms in India, Netflix said it is working on making “our Indian service better in every dimension,” and unveiled three new distribution partnerships with Vodafone telecom, DTH company Airtel, and Videocon d2h.
Airtel will integrate the Netflix app into its direct-to-home service; Videocon’s d2h service will carry a dedicated Netflix button on the remote control to allow viewers access to Netflix’s streaming service; Vodafone will enable payment integration allowing consumers to pay for their Netflix subscriptions via their mobile bills reports The Hollywood Reporter.
Netflix co-founder and CEO Reed Hastings said that India “is one of the most important and vibrant countries in the world, and we are delighted to be teaming up with three of its leading companies to make it much easier for consumers to enjoy Netflix.”
