Ganesh Kashyap, senior director of e-commerce growth platforms at Mondelez said that the company was targeting $1 billion in e-commece revenue globally by 2020, and expect a third of it from Africa, Middle East, Europe and Asia; online sales from India, which is less than 1% now, would contribute 5% of this target.
Mondelez developed India’s first virtual candy store at Amazon India. The company also partnered with other e-commerce marketplaces in India such as Snapdeal and BigBasket to carry its products such as cookies and chocolates. Mondelez launched its Bournvita Biscuits exclusively online in India before bringing them into traditional retail outlets.
More recently, Mondelez has established its own retail portal in India which is focused on novel ways businesses can gift its products during festival seasons. CEO Irene Rosenfeld said, “Our e-commerce investments [in India] continued to drive solid share gains.”