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Mondelez Gives India its First Aerated Candy Bar

Mondelez Gives India its First Aerated Candy Bar

Mondelez India Foods Private Limited launched Cadbury Milk Silk Bubbly, its first aerated chocolate for the country . The chocolate uses Mondelez’s Aerimelt Technology to infuse small bubbles on the surface of the candy bar as well as inside it.

Cadbury's Aerated Chocolate, Bubbly

Prashant Peres, director of marketing at Mondelez said, “…The next few years will be exciting for us, especially with India’s chocolate market poised to be one of the fastest in the world.”

According to Euromonitor international data, India was the world’s fastest growing chocolate confectionery market in value sales from 2010 – 2015 with a CAGR of 17.2%. ValueNotes expects the industry to grow at CAGR of 16% over the next five years to reach $2 billion by 2019, reports Confectionery News.

In India, Mondelez is the market leader with a 62% share, followed by Nestle at 18% and Mars at 6%. In the first quarter of 2015 Mondelez grew mid-single digits in India, and its Cadbury Dairy Milk topped the market share at 40% – its highest ever.

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