Atlanta Georgia, based Manheim, a unit of Cox Enterprises and world’s largest automobile auction company, is planning to enter the Indian market through Srhiram’s Automall, the automall subsidiary of Shriram Transport Finance.
The main business of Manheim is to provide auction service for physical sale of automobiles and online tools to connect whole sale vehicle buyers and sellers. With 20,000 employees in 106 operating locations around the world, Manheim claims to be the leading global provider of vehicle remarketing services. Manheim registers nearly 8 million used vehicles annually, facilitating transactions representing more than $50 billion in value. India is the first of the BRIC countries where Manheim will have a presence. Thailand is the only emerging country where the company currently offers its auctions.
P. Sridharan, executive director of Shriram Transport Finance said that Manheim is in negotiation for the minority stake.