LinkedIn Lite, a mobile website for faster connectivity in weak network areas, was launched during CEO Jeff Weiner‘s visit to Bangalore in September last year, and is entirely developed by the company’s R&D unit in Bangalore. “We are seeing a lot of growth coming from tier-2 and tier-3 towns due to this initiative. In the past six months, unique visitors to our mobile site has doubled while the engagement on our site has gone up threefold,” Kothari added. The Economic Times reports that students have also been a key growth area for LinkedIn India, due to another India-made product, LinkedIn Placements, that has helped the company improve signups among students in the country, Kothari said.
LinkedIn is investing a lot of time in the learning space, developing more student-oriented content on its platform and on its online learning company Lynda.