Kosé Corp. announced a decision to break into the beauty and cosmetics market in India in the future through a wholly owned subsidiary established on-site called Kosé Corporation India Pvt. Ltd., located in Mumbai, India’s largest city.
Women’s fashion is diversifying, and preferences in cosmetics also are changing drastically. The market for them is expected to expand dramatically in the future, becoming the third-largest in Asia within the next few years, following Japan and China.
According to Cosmetics & Toiletries, the Japanese maker of skin care, lotions, herbal extracts initially had plans to establish a joint venture with Indian pharmaceutical manufacturer Elder Pharmaceuticals Limited in order to break into the market in India. Elder, however has had its recent share of troubles and parts of its business have been sold.
Kosé said it will continue its proactive cultivation of new overseas markets with great potential for growth by making use of advanced technology used in the development of cosmetics and in the field of skin research, as well as know-how accumulated through involvement in numerous brand businesses and counseling sales over the years. The aim will be to boost Kose’s presence in the global market.
