This is the first time that Apple‘s global launch of a new iPhone included a concurrent launch in India.  From taking a horse carriage procession (or baraat that’s seen at Indian weddings) to purchase the new iPhone X to waiting hours in line before retail stores can open, Apple’s most expensive iPhone had fans in India vying to buy it. In less than a week of its November 3 launch, the iPhone X was “out of stock” at online sites and offline stores.

Several Apple fans came and went empty-handed; some authorized resellers and corporate partners were also disappointed at the limited stock handed to them, reports the Economic Times Retail. Faisal Kawoosa, principal analyst, Telecom and ESDM, CyberMedia Research suggests that the situation for Apple will take time to settle down. “Although there are initial supply issues, the situation for Apple will gradually come to normal as they strengthen the supply chain. They need to do it fast,” he added.

Anshul Gupta, research director, Gartner India said, “Despite the high price of the iPhone X, it will remain a growth driver for iPhone sales and its delayed launch means some of the fourth quarter of 2017 demand will shift to 2018. The immediate availability of the iPhone in line with other global markets shows the growth opportunity and overall importance of the Indian market.”