In an email interview with Indo-Asian News Service, London-based designer Fabian Lintott said, “The international brands are attracted by the size and growth of the Indian fashion market. They want to come into India and build their brand presence so that they can woo India’s middle class into buying their wares.” The recent arrival of Gap and H&M in India is testimony to the country’s growing penchant for new fashion styles and statements.

Lintott believes that men in India are equally fashion-conscious. “Men are looking for accessories to help carry their ever-increasing tech  items with them. They also want to  ensure they look stylish while doing so,” he said.

“I think the speed at which the market changes is unbelievable. This is  evident from the e-commerce revolution that has hit the marketplace recently,” added the designer, who has been an essential part of the Indian bag maker Hidesign‘s international team since 2006.