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300,000 shoppers for Tata Nano

300,000 shoppers for Tata Nano

Tata Motors began taking orders for its new Nano car on April 1st. It sells for $2050, no joke. Over 300,000 Indian have visited Tata showrooms in the last 10 days. For most buyers the vehicle is an upgrade from a motorcycle or motorized scooter.

Nano production lines are expected to be backlogged for a while and the automaker will only accept 100,00o orders for now. The rest of the customers may have to wait several quarters for their wheels.

My home town paper, the Los Angeles Times, carried a nice story about the situation, click here.

Last updated: December 26th, 2025

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Amritt Inc. is a management advisory service facilitating trade between the world and India. Amritt was founded in 2003 and since then it has provided guidance to western companies in entering new markets, global strategy execution, finding and managing supplier partners, and establishing overseas offices. Our primary focus is in helping American, Canadian and European executives to attain success in India.

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